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The Entrepreneurial Society


The 8th Global Drucker Forum, held 17th to 18th November in Vienna, focused on “Moving beyond a society of employees to an entrepreneurial society.” At the conference attended by global leaders, Sara Armbruster, Vice President, Strategy, Research and New Business Innovation for Steelcase, discussed the challenges of traditional hierarchy-based management practices in a business world that demands agility, creativity, innovation and growth.

In her talk, “Leaders and Leadership Spaces in a Volatile World,” Armbruster noted the business landscape is more global, mobile and interconnected than ever before, and insisted the way leaders interact with each other, with their customers and with their employees must evolve as well.

“The traditional hierarchy-based management practices that worked for past generations of leaders simply aren’t sufficient,” emphasizes Armbruster.

How space influences leadership

Steelcase, the leading expert for innovative workspace solutions, recently completed a two-year study of executives from major corporations in the Americas, Europe and the Middle East. The research found nearly 60% of leaders work in traditional private offices for a significant part of their work day, compared to just 23% of employees. Steelcase researchers identified common challenges executives face and identified an often ignored management tool – the office.

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