apriori pr and marketing Munich, Germany
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Works / Case Stories

Steelcase – Helping the world work better

apriori pr and marketing developed a localized PR strategy tailored to the unique market dynamics of Germany, Austria, and Switzerland. This included crafting compelling press releases, securing media coverage in top-tier publications, and organizing press events to showcase Steelcase’s innovative products and solutions. To highlight the visionary leadership of Steelcase’s CEO, apriori facilitates interviews, thought leadership articles, and keynote speaking opportunities. This positiones the CEO as an industry leader and expert, fostering trust and reinforcing Steelcase’s reputation as an innovative and forward-thinking company.

B2B PR and Influencer Relations

Recognizing the power of influencer marketing, apriori engaged with key influencers in the design, architecture, and business sectors. apriori is targeting B2B audiences by securing features in specialized media outlets focused on design, architecture, and workplace solutions. By positioning Steelcase as a thought leader in these niches, apriori ensures that the brand reaches decision-makers and industry professionals, thereby driving awareness and interest in Steelcase’s offerings.


Munich Re Talaria
Embedded Finance and Insurance

For the embedded finance corporate startup of MunichRe apriori has been realizing the international B2B PR in business and finance media for the topics of embedded finance and factoring. apriori developped a whitepaper about factoring and embedded finance, designed the LinkedIn content to approach B2B partners and did the international launch communication with new B2B partners for Talaria. 

International B2B PR and LinkedIn Strategy

For Munich Re Talaria, the apriori team developped a new graphic design and brand logo Logo. Furthermore our teams created new brand assets and merchandising material for international embedded finance trade fairs.


Spray it your way – Bike Art and Crowd Design for the Spanish Brand Santafixie

For the Spanish Bike Retailer, the apriori team did a lot of creative activities to promote the brand in Germany: Santafixie Spray it your way Event – a crowd design project during the Sugar Mountain Streetfood Festival in Munich, photo shootings with the bikes and Digital Bike Art Exhibitions for 3 German cities: Munich, Duesseldorf and Frankfurt.

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B2B PR, B2C PR and Influencer Relations

apriori targeted B2B audiences by securing placements in niche publications focused on cycling, urban mobility, art and sustainability. By positioning Santafixie as a leader in these areas, they reached industry professionals and potential business partners, enhancing brand credibility and interest.

Explore the Bike Art Exhibitions

Impactful Cinema Movie “Traumberufe”

Versicherungsgruppe Die Bayerische, a prominent insurance group in Germany, and the NGO Schule für Morgen aimed to reach students and pupils. apriori developped a marketing strategy to inspire young students by showcasing diverse career opportunities. To achieve this, apriori produced the cinema movie  “Traumberufe” to engage, educate, and motivate students about their future career paths. The movie is shown in cinema’s so that young people can sit down and relax whilst enjoying their dream job inspirations on the cinema screen

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Dream Jobs@Cinema

The apriori team oversaw the entire production process, from casting to filming and selected dynamic and engaging professionals to feature in the movie, ensuring a diverse representation of careers. The filming was conducted in various real-world settings, providing an authentic glimpse into each profession from becoming a pilot at Lufthansa Training and Aviation Center at the Munich airport to a model in Los Angeles, a DJ in a Munich club and a VR Content Manager or Metaverse Marketing Manager, the variety of jobs should give a diverse inspiration to the younger generation.


Digital Futures Ashridge and Ferrari

Ashridge Executive Education, a leader in executive development, partnered with Ferrari, the Italian design icon, to create an innovative three-day training program called “Digital Futures Training.” This program aimed to equip managers with the skills and mindset needed to foster a culture of digital transformation. apriori pr and marketing was tasked with developing a creative marketing campaign to promote this initiative, incorporating PR, social media, and event management to ensure its success.

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The Digital Transformer Challenge

apriori pr and marketing’s strategic and creative approach successfully promoted the “Digital Futures Training” for Ashridge Executive Education and Ferrari. By leveraging a dynamic social media challenge, comprehensive PR efforts, and an engaging press trip, apriori significantly boosted the visibility and appeal of the program. This success not only highlighted the importance of digital transformation but also established a strong foundation for future collaborations and initiatives.


Driven by the Sun Pressdays

Sono Motors, a pioneering company in solar electric vehicles, introduced its prototype car, SION, with the goal of revolutionizing the automobile industry through sustainable technology. To generate buzz and widespread media coverage for SION, Sono Motors hired apriori pr and marketing as their agency. apriori orchestrated a series of press days across various German cities, offering journalists, influencers, and bloggers the unique opportunity to experience test drives of the innovative prototype.

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Community PR and B2B PR

apriori pr and marketing’s strategic planning and execution of the press days successfully propelled Sono Motors’ SION prototype into the spotlight. By creating impactful and engaging events, they achieved widespread media coverage and heightened interest in the innovative solar electric vehicle. This success story underscores apriori’s ability to drive significant visibility and engagement for cutting-edge technological advancements in the automotive industry. Furthermore apriori did the PR for the B2B business of Sono Motors like the MAN cooperation and the cooperation with the city of Utrecht.


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