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Round-Table Discussion

Brains & Hearts und aprior pr & marketing laden zur Round-Table Diskussion mit dem Thema “Creating an entrepreneurial mindset within your company” ein.

Am Donnerstag, dem 16. März, um 18 Uhr, startet das erste Event der Reihe THE STARTUP AND CORPORATE EXCHANGE, das von der Digital Business Design Agentur Brains & Hearts und apriori pr & marketing organisiert wird. Die Veranstaltung findet auf Englisch statt.

“Creating an entrepreneurial mindset within your company”

Start-up founders along with experts from well-established international companies will exchange ideas on the current challenges facing new business culture in the age of digital transformation.


Our panel list:


Juan Tejeda, Managing Partner, Brains & Hearts: “Corporate Entrepreneurship “

From acquisitions to incubators, enterprises have various ways of dealing with innovation.Corporate Entrepreneurship is among the most sustainable approaches, but how does strategy translate into action? Lean methodologies can provide a low risk entry point for new business models.

Marc T. Nicolaisen, Director Brand Communications Steelcase EMEA: “Creating Spaces that Support an Agile Company Culture“

As the business landscape has become more global, mobile and interconnected than ever before, the way that leaders interact with each other, with their customers and with their employees must evolve as well. It is our goal to create spaces that encourage curiosity and facilitate learning and teaching. This is the first step towards an entrepreneurial culture within a company.

Mark Kugel, Usely: “Lean Business Modelling as a Start-up”

Usely – a start-up that identified the sharing economy as a business opportunity ­– provides an excellent case study to examine how lean business modelling methodologies (ideation/digital business model/lean validation/pivoting) can help launch a sustainable business.

Ann Dempsey, Hibernian Investment: “From Business Idea to Reality”

We will look at how to build bridges between people’s needs and technology, lessons learned from advising startups, and how to apply their entrepreneurial approach within your own company. The goal: locating those cutting-edge business ideas with the biggest impact.

Moderator: Christiane Lesch, Managing Director apriori


Registration via email to: press@aprioripr.com


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