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Creating an Entrepreneurial Mindset

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Brains & Hearts and apriorpr invite to the round-table discussion with the topic “Creating an entrepreneurial mindset within your company”

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On Thursday, March 16, at 6:00 pm, the first in a series of events coordinated by the Digital Business Design Agency Brains & Hearts and the International PR firm aprioripr will kick off with the round-table discussion.

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Start-up founders along with experts from well-established international companies will exchange ideas on the current challenges facing new business culture in the age of digital transformation.

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Our panel list


Juan Tejeda, Managing Partner, Brains & Hearts: “Corporate Entrepreneurship “

From acquisitions to incubators, enterprises have various ways of dealing with innovation.Corporate Entrepreneurship is among the most sustainable approaches, but how does strategy translate into action? Lean methodologies can provide a low risk entry point for new business models.

Marc T. Nicolaisen, Director Brand Communications Steelcase EMEA: “Creating Spaces that Support an Agile Company Culture“

As the business landscape has become more global, mobile and interconnected than ever before, the way that leaders interact with each other, with their customers and with their employees must evolve as well. It is our goal to create spaces that encourage curiosity and facilitate learning and teaching. This is the first step towards an entrepreneurial culture within a company.

Mark Kugel, Usely: “Lean Business Modelling as a Start-up”

Usely – a start-up that identified the sharing economy as a business opportunity ­– provides an excellent case study to examine how lean business modelling methodologies (ideation/digital business model/lean validation/pivoting) can help launch a sustainable business.

Ann Dempsey, Hibernian Investment: “From Business Idea to Reality”

We will look at how to build bridges between people’s needs and technology, lessons learned from advising startups, and how to apply their entrepreneurial approach within your own company. The goal: locating those cutting-edge business ideas with the biggest impact.

Moderator: Christiane Lesch, Managing Director apriori