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ad:acta success story


Press Release 13th April 2015. ad:acta – the success story of a ring binder

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The design idea of ad:acta impresses with an emphasized discreet statement of the classical understatment. Old ring binders – allegedly obsolete – are being resurrected in the service of order and begin a new life as a designer bag. In this fast pacing , with novelties overflooded world, it is a rarity to find serenity in the classical and simple values. The old ringbinder brings structure into the every day life and is currently experiencing its revival as a briefcase „Dienstweg,“ „Diplomat“ and „Assistent“ created by the designers Tobias Förtsch and Carsten Fichtel.

download press release in English

Website ad:acta

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Image 1: preview | [filedownload file=”https://www.aprioripr.com/wp-content/uploads/2014/09/adacta_Diplomat_braun.jpg” type=”application/png” style=”color:#FCD204;”]download[/filedownload]

Image 2: preview | [filedownload file=”https://www.aprioripr.com/wp-content/uploads/2014/09/adacta_Assistent_Laptopsitzend_am-Stuhl.jpg” type=”application/png” style=”color:#FCD204;”]download[/filedownload]

Image 3: preview | [filedownload file=”https://www.aprioripr.com/wp-content/uploads/2014/09/adacta_Dienstweg_braun_unterwegsFahrrad.jpg” type=”application/png” style=”color:#FCD204;”]download[/filedownload]

Image 4: preview | [filedownload file=”https://www.aprioripr.com/wp-content/uploads/2014/09/IMG_0438.jpg” type=”application/png” style=”color:#FCD204;”]download[/filedownload]

Image 5: preview | [filedownload file=”https://www.aprioripr.com/wp-content/uploads/2014/09/adacta_Assistent_braun_seitlich.jpg” type=”application/png” style=”color:#FCD204;”]download[/filedownload]

Image 6: preview | [filedownload file=”https://www.aprioripr.com/wp-content/uploads/2014/09/IMG_0394.jpg” type=”application/png” style=”color:#FCD204;”]download[/filedownload]

Image 7: preview | [filedownload file=”https://www.aprioripr.com/wp-content/uploads/2014/09/adacta_Designer_Team.jpg” type=”application/png” style=”color:#FCD204;”]download[/filedownload]

ad:acta Interior in black:

Image 14: preview | [filedownload file=”https://www.aprioripr.com/wp-content/uploads/2014/09/adacta_Dienstweg_schwarz_Innenleben.jpg” type=”application/png” style=”color:#FCD204;”]download[/filedownload]

Image 15: preview | [filedownload file=”https://www.aprioripr.com/wp-content/uploads/2014/09/adacta_Assistent_schwarz_Leder_innen.jpg” type=”application/png” style=”color:#FCD204;”]download[/filedownload]

Image 16: preview | [filedownload file=”https://www.aprioripr.com/wp-content/uploads/2014/09/adacta_Diplomat_schwarz_Innenansicht_Eckausschnitt.jpg” type=”application/png” style=”color:#FCD204;”]download[/filedownload]

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On White Pictures:

Image 8: preview | [filedownload file=”https://www.aprioripr.com/wp-content/uploads/2014/09/Assistent_schwarz_frontal.jpg” type=”application/png” style=”color:#FCD204;”]download[/filedownload]

Image 9: preview | [filedownload file=”https://www.aprioripr.com/wp-content/uploads/2014/09/Assistent_braun_-frontal.jpg” type=”application/png” style=”color:#FCD204;”]download[/filedownload]

Image 10: preview | [filedownload file=”https://www.aprioripr.com/wp-content/uploads/2014/09/Dienstweg_Schwarz_frontal.jpg” type=”application/png” style=”color:#FCD204;”]download[/filedownload]

Image 11: preview | [filedownload file=”https://www.aprioripr.com/wp-content/uploads/2014/09/Dienstweg_braun_frontal.jpg” type=”application/png” style=”color:#FCD204;”]download[/filedownload]

Image 12: preview | [filedownload file=”https://www.aprioripr.com/wp-content/uploads/2014/09/Diplomat_Schwarz_frontal.jpg” type=”application/png” style=”color:#FCD204;”]download[/filedownload]

Image 13: preview | [filedownload file=”https://www.aprioripr.com/wp-content/uploads/2014/09/Diplomat_braun_frontal.jpg” type=”application/png” style=”color:#FCD204;”]download[/filedownload]

ad:acta Interior brown:

Image 17: preview | [filedownload file=”https://www.aprioripr.com/wp-content/uploads/2014/09/adacta_Diplomat_braun_Innenleben.jpg” type=”application/png” style=”color:#FCD204;”]download[/filedownload]

Image 18: preview | [filedownload file=”https://www.aprioripr.com/wp-content/uploads/2014/09/adacta_Dienstweg_braun_Interieur.jpg” type=”application/png” style=”color:#FCD204;”]download[/filedownload]

Image 19: preview | [filedownload file=”https://www.aprioripr.com/wp-content/uploads/2014/09/adacta_Diplomat_Innenansicht_braun_Brille_Stifte.jpg” type=”application/png” style=”color:#FCD204;”]download[/filedownload]

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